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Platinumist
PLATINUMLIST.NET
700
Tickets sold online and 3000 people showed up in the event
7:1
Return on Advertising Spend
industry
Events, Promo, Concerts
CLIENT INFO
  • A local event planner/promoter in Dubai with more than 5 years of successful experience hosting music events/concerts.
  • Ticket sale was on the platinumlist.net
  • Developing the world's first platform to support women
OBJECTIVES
  • 2 Weeks before the event, the client asked Northroad Digital team to promote the event and sale tickets online.
  • The goal was to sell 700 tickets online (using Google and Meta Channels) and have maximum impact on the number of people would visit and buy the tickets at the venue door.
  • At the same time, the majority of fundraisers started a campaign but didn't complete the journey to launch the campaign (low quality of users).
SOLUTION
North Road Digital (NRD) team strategy was to go multi channel. We wanted to have the maximum reach/exposure in the first week and then re-target/push for online purchase during the last 7 days of this plan.
RESULT
1. Sold out on online Tickets
People started to buy tickets from the first day of launching the campaigns with avg. 70 ticket purchase per day. At the end of the campaign, we were able to sell 700 tickets online.
2. Maximum Exposure and Great Same Day/In-Person Ticket Sale
Using YouTube as our main channel, we were able to focus on TV ad placement to maximize the reach and awareness in the local area. That resulted in more than 2,000 people to show up at the venue in-person and get their tickets.
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